ABOUT
SHALLOW is a creative agency working at the intersection of aesthetics and meaning. Serving organizations, SHALLOW offers a collaborative approach to brand identity, public relations, and community engagement. For individuals, SHALLOW helps people cultivate their sense of style and place through wardrobe and spatial curation.
Based in Sonoma, California, SHALLOW collaborates with a network of creatives committed to thoughtful design, meaningful storytelling, and cultivating beauty as a medium for impact.
Why SHALLOW
The name SHALLOW is a provocation. It invites reconsideration of what is often dismissed. In a culture that believes depth is evidenced by the neglect of the superficial, SHALLOW reclaims the surface—not as shallow in the pejorative sense, but as the union between the inner and outer world. It is a space of reflection, resonance, and refinement.
Inspired in part by philosopher George Santayana’s defense of emotional and aesthetic judgment, SHALLOW rests on the belief that what moves us—what we prefer, choose, or find beautiful—is not trivial, but expressive of who we are. When we make aesthetic decisions with awareness and integrity, they become revelations of self-knowledge and values.
SHALLOW works at this intersection—between inner clarity and outer expression. Whether designing environments, cultivating personal style, or helping nonprofits communicate their mission, SHALLOW encourages alignment between one’s intentions and one’s surroundings. The material world is not a distraction from meaning, but a medium through which meaning is made.
To be SHALLOW, then, is not to lack depth, but is instead to be aesthetically attuned to core values. It is to care, with nuance and precision, about how things feel, look, and align. SHALLOW helps individuals and organizations inhabit this sensibility with lasting intention.
ABOUT VALENTINA KIMILY JONES (KIM), FOUNDER
Kim is an internationally experienced professional with a dynamic background across nonprofit, art, and fashion industries.
She studied at Maastricht University and graduated from UC Santa Cruz with a BA in Psychology and a minor in the History of Art and Visual Culture, with an emphasis on Carl Jung's theory of archetypes and symbols.
She was an expat living in Sweden from 2008 to 2016 with dual US and Swedish citizenship, becoming the Marketing Director of the Swedish Academy of Realist Art and later the PR Manager for House of Dagmar, one of Sweden’s most influential fashion houses. She styled prominent women across Sweden’s film, fashion, music, art, and political industries. She has worked on fashion and lifestyle campaigns as a producer, stylist, PR consultant, and model for brands including House of Dagmar, Reliquary, Andersson Bell, Apart of the Art, Diana Orving, A New Sweden, Koala Eco, Haus of Hommeboys, and the Swedish Fashion Now Paris Edition at Institut suédois.
Since returning to Sonoma Valley in 2016, her work shifted to mission-driven communications, coalition building, and fundraising. She supports development and communications at Sonoma Ecology Center and coordinates Sonoma Valley Collaborative, facilitating diplomacy across key sectors within the community and connecting organizations and leaders to solve complex community problems. She launched and leads The Future Collective, mobilizing her wide-reaching community connections around an event series designed to cultivate Sonoma Valley’s new generation of community leaders, sponsored by Catalyst Fund. She also does PR consultation for AG/O in support of international human rights campaigns.
She serves on multiple boards of directors as the Governance Chair of the Sebastiani Theatre Foundation, Development Committee member of Sonoma Valley Education Foundation, and as the Vice President of the Valley of the Moon Music Festival.